Silvio Siliprandi

After the degree in Social Sciences (Sociology), he spent three years teaching Methodology for Social Sciences and Sociology of Communication (Milan State University); in parallel, he started his activity outside the University operating as ad hoc researcher (both in qualitative and in quantitative studies). Joined Eurisko in 1995, becoming one of Eurisko’s partner 5 years later Actual President and CEO of GfK Eurisko (300 FTE; 50 mio of turnover); member of South Western GfK Board In addition to the management activity, he is still highly focused on and engaged in business development and consultancy in favour of national and international Companies. Specialties are: social and consumption trend&forecast, market segmentation, brand&communication management and efficacy. He is also the key reference person in the Company for innovation and methodology developments